Marketing Content and Event Specialist

About this role

Marketing Content and Event Specialist Department: Marketing Reports to: Director of Marketing Location: Remote (must reside within 50 miles of a major airport). Travel may be required for trade shows, industry events, and company meetings. Company Overview KR Wolfe is a growing organization specializing in installation, integration, field service, and renovation solutions that bring today’s technology to life. We support advanced environments across healthcare, education, commercial, and government sectors nationwide. Driven by our SPIRIT and QUEST core values, we are committed to delivering exceptional service, operational excellence, and long-term partnerships with our clients and employees alike. Position Overview KR Wolfe is seeking a Marketing Content & Event Specialist to support brand growth, strengthen industry presence, and drive lead generation across key verticals including healthcare, government, and commercial environments. This role is responsible for developing compelling, insight-driven content and executing strategic events that position KR Wolfe as a trusted partner in equipment installation, field service, and design-build solutions. The ideal candidate combines strong storytelling ability with hands-on event execution and thrives in a fast-paced, growth-oriented environment. Key Responsibilities Content Development and Brand Storytelling Develop and manage a strategic content calendar aligned with KR Wolfe’s growth priorities Create high-impact content including: Case studies highlighting project success and client outcomes Industry-specific thought leadership (healthcare, veterinary, pharmacy, and OEM partnerships) Social media content for brand and executive visibility Website copy, email campaigns, and sales enablement materials Translate technical services (installation, integration, field service, construction, and healthcare renovation) into clear, compelling marketing narratives Partner with operations and project teams to capture real-world insights, project highlights, and success stories Support internal communications that reinforce KR Wolfe’s culture, growth, and strategic direction Ensure consistency in brand voice, messaging, and positioning across all content Event Strategy and Execution Plan and execute KR Wolfe’s presence at trade shows, conferences, and industry events (e.g., healthcare, planning, design, and construction, veterinary, pharmacy, and OEM partner events) Manage all logistics including booth strategy, vendor coordination, travel, materials, and on-site execution Develop event messaging and supporting collateral aligned with target audiences and business goals Partner with sales and leadership to ensure strong pre-event planning and post-event follow-up Coordinate campaigns to drive attendance, engagement, and lead generation before and after events Track and report on event performance, including lead quality, pipeline impact, and ROI Manage event budgets, timelines, and vendor relationships Sales and Growth Enablement Collaborate closely with business development and sales teams to align marketing efforts with revenue goals Develop tools and materials that support lead generation and sales conversations Help position KR Wolfe’s divisions (Integration, Installation, Field Service, Construction, and Healthcare Renovation) clearly within the market Identify opportunities for co-marketing with strategic partners such as OEMs and industry organizations Digital and Marketing Support Support ongoing website updates and optimization efforts Assist in executing email marketing and social campaigns Schedule social media content across KR Wolfe’s social media platforms, monthly Monitor and report on content and campaign performance, using insights to improve effectiveness Contribute to broader marketing initiatives that enhance brand awareness and market positioning Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field preferred 3–5 years of experien

Skills and categories