Lead Graphic Designer

About this role

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world. We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world. We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025). We are looking for an experienced Lead Graphic Designer to drive creative quality and AI-powered production workflows in our graphic design team. Your main tasks will be: Lead and oversee the graphic design team, ensuring high creative quality across all deliverables Review, approve, and provide feedback on all internal and freelance design output before delivery Work hands-on on complex or high-priority design tasks Continuously improve and rebuild design production workflows using AI tools and automation Increase creative production speed and scalability without compromising visual quality Drive adoption and effective use of AI-powered design workflows within the team Mentor and develop designers, improving both design craft and AI fluency Maintain and enforce consistent brand standards across all visual assets Collaborate cross-functionally with producers, marketers, and requesters to align on creative needs and priorities Produce and oversee high-volume performance creatives for paid acquisition campaigns Oversee creation of landing page visuals, email designs, social media creatives, banners, and brand assets Ensure all visual outputs are optimized for digital channels and performance goals Help establish scalable creative processes, templates, and production standards Balance creative quality, production efficiency, and business deadlines in a fast-paced environment We expect from you: 5+ years in graphic and web design, including at least 2 years in a senior or lead role with responsibility for final creative quality review. Hands-on experience integrating AI tools into real production workflows with measurable improvements in speed, scalability, or output quality. Experience building or improving scalable production systems, including template systems, modular asset frameworks, AI-assisted pipelines, and automation of repetitive design operations. Proven track record of reducing production cycle time or unit cost through AI tools and workflow automation. Experience in fast-paced environments such as startups, scale-ups, performance-driven in-house teams, or high-volume agencies. Experience in performance marketing / user acquisition environments with understanding of how creatives impact campaign metrics such as CTR, CPA, Spend, and Sales. Experience working within collaborative creative team structures, including mentoring/reviewing designers and coordinating freelancers or agencies. Experience briefing freelancers/agencies, evaluating deliverables, and providing structured creative feedback. Experience designing landing pages, email templates, performance creatives, and digital assets for platforms such as Meta, TikTok, Google, and similar channels. Understanding of web and email layout principles, responsive behaviour, and technical constraints required for proper handoff to development teams. Strong experience maintaining brand consistency and applying brand guidelines across high-volume production environments. Senior-level visual craft in composition, typography, colour, hierarchy, and layout with the ability to review and direct others’ work. Strong experience adapting creative concepts across multiple sizes, formats, placements, a

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