Vice President of Marketing

About this role

ABOUT US Smarter medicine starts here. PatientIQ is the leading outcomes intelligence platform for healthcare — purpose-built to help health systems, specialty practices, medical device companies, and medical societies collect, analyze, and act on patient-reported outcomes data at scale. Our platform — ClinicalPRO, ResearchPRO, and DataPRO — powers clinical research, post-market surveillance, registry management, and value-based care programs across 850+ healthcare organizations and some of the largest medical device manufacturers in the world. We are on a clear and funded growth trajectory across three commercial segments: Provider, MedTech & RWE, and Marketplace & Strategic Partners. Marketing is the demand engine that accelerates all three. ABOUT THE ROLE PatientIQ is searching for its next VP of Marketing — a pipeline-obsessed, commercially-minded leader who will build and operate a high-velocity go-to-market engine responsible for driving the demand generation, pipeline development, and marketing infrastructure required to support 30%+ year-over-year growth. This is a full-stack marketing leadership role: the VP owns the GTM engine across all three business segments, sets and reports marketing KPIs to commercial and executive leadership, and is directly accountable for sourced pipeline — not just awareness. This is not a brand stewardship role. The VP of Marketing is a commercial executive who steps into an active marketing team — including a website and content lead, a demand generation lead, and an event and conference strategy lead — and takes over from a fractional VP holding the seat during transition. The expectation is immediate impact on pipeline and full ownership of all marketing performance metrics from day one. ROLE RESPONSIBILITIES DEMAND GENERATION & PIPELINE Drive qualified pipeline across three buyer segments. Drive consistent growth in MQLs, SQLs, and converted pipeline across Provider, MedTech, and Marketplace buyer segments — with increasing contribution targets tied to the annual commercial growth plan Build and manage paid channel strategy (LinkedIn, Google, content syndication) with direct accountability for CAC and pipeline ROI Build and execute a rigorous account-based marketing strategy for the enterprise segment — target account selection, multi-stakeholder engagement programs, and coordinated AE/CSM touchpoints that compress sales cycles and improve win rates on high-ACV health system opportunities Develop and execute inbound and outbound demand programs aligned to specialty AE expansion — Neuro/Spine (Q1 2027), Cardiology/Oncology (Q2 2027) Deliver $8M+ in marketing-influenced pipeline each quarter; scale contribution targets in step with the annual commercial growth plan BRAND POSITIONING & MESSAGING Own PatientIQ 's position as the outcomes intelligence platform for healthcare. Lead PatientIQ 's repositioning from "patient outcomes software" to "the outcomes intelligence platform" — translating the brand into buyer-facing messaging across all three segments and all products (ClinicalPRO, ResearchPRO, DataPRO) Build and maintain segment-specific messaging frameworks for health systems, specialty practices, medical device companies, and societies — each with differentiated value propositions and proof points Develop specialty content campaigns aligned to cardiovascular, neuro/spine, and oncology market entry — coordinating with the Outcomes Research & Registries team and Provider Sales on clinical messaging accuracy Own the PatientIQ brand voice across all external channels: website, sales collateral, conference presence, email programs, and social EVENTS, CONFERENCES & FIELD MARKETING Maximize ROI across every marketing investment and customer touchpoint. Own the commercial events and field marketing strategy in partnership with the Marketing Programs & Events lead, who manages execution and logistics for PatientIQ Define ROI measurement standards across all marketing investments — events, pai

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