AI Creative Lead

About this role

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel. Forbes Advisor is hiring an AI Creative Lead to own the generative stack that turns approved scripts and storyboards into finished, on-brand video and static ads. This person is two things at once: a creative with a deep understanding of direct-response marketing, and a hands-on operator who lives in the AI tools daily. You run the back half of our pipeline, from character-locked stills through AI video, lip-sync, and voiceover to editor-ready footage, and you treat every step as a creative call as much as a technical one: what serves the story, what sells, and what will read as a real ad in the feed. The role reports into the Head of Creative Production and partners with our Creative Directors and Editor/Designers. You know what makes a DR ad work, the hook, the pacing, the proof, and the turn to the offer, and you know which model(s) to use and why. You can hold character, wardrobe, and continuity across a whole spot, debug a broken render instead of re-rolling, and get renders through touchy platform filters. You have shipped AI-generated video that ran as paid creative, and you can tell real-ad output from output that just reads as AI. We are a human-led shop that uses AI to move faster without diluting craft. You protect the craft bar rather than lowering it to what the model makes easy, and you stay current with a stack that turns over frequently, treating every tool pick as a short-term decision. RESPONSIBILITIES Own generation end-to-end for paid social and native creative: character-locked stills, AI video, lip-sync, and clean generated voiceover, from approved script and storyboard to editor-ready footage. Lock base characters first, then build a still per beat that references them, holding character, wardrobe, prop, and continuity consistency across an entire spot. Pick the right model for each job (hero vs. volume, native-audio vs. img-to-video) and keep a live view of a fast-moving tool stack, pinning exact model versions at build time. Scout, test, and onboard new models and tools as the stack evolves, and retire the ones that fall behind, so the team is always working with the best available. Get renders through platform and category filters. Diagnose and auto-fix a broken render once, then escalate, and keep a running swipe of safe phrasings and prompt patterns that pass. Operate and lightly orchestrate the tooling (fan-out, scheduling, asset movement) so many jobs run in parallel without a person babysitting each one. Own the generative-side handoff into post: deliver organized, tagged, editor-ready clips into the DAM to the production team's standards. Feed the shared learnings file (format, copy, render, and legal notes per job) and read it back at the next job's start so the system compounds instead of repeating mistakes. Partner with the Creative Directors and copywriters to keep generated output on-voice, on-persona, and matched beat-for-beat to the script (AV sync). Bring a direct-response creative eye to every job: push each render toward what sells, the hook, the pacing, the proof, and the turn to the offer, not just what looks good. Operate inside compliance rails for our regulated categories: no better-drug or

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