Associate Director, Planning

About this role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3327 - Associate Director, Planning - UK Role Summary and Impact We are looking for an experienced Comms Planning Director or ambitious Comms Planning Manager looking for their next step, to run the day-to-day communications planning across a key client (EasyJet) managing upwards of £20m of multi-channel media spend annually. EasyJet have strong ambitions for growth across their Masterbrand, Flights, and Holidays businesses, and as such this role will provide a fantastic opportunity to shape an innovative and creative media strategy for a well-established brand and great client marketing team. We want an enthusiastic and passionate individual who will work closely with our WW colleagues to deliver smart, innovative, and effective comms planning solutions, focussed on the UK market. The role requires an experienced media planner with an advanced knowledge of traditional and digital media planning and execution, in addition to exceptional communication and organisational skills. Our UK remit is focused on offline media channel planning, however you will need a thorough understanding of brand and performance media, as we work closely with Kepler, EasyJet’s digital and performance planning agency. You will need to build strong relationships with your day-to-day clients, external agency partners, internal specialist teams, and those working within your own team. This role is largely focussed on EasyJet UK (65%) however it will include a smaller focus on another clients (TBD) and the chance to work on agency initiatives including potential for new business pitches. EasyJet is a low-cost European point-to-point airline. They use cost advantage, operational efficiency, and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. EasyJet is one of the largest airlines in the world, with 336 aircraft, operating 1,024 routes across 36 countries and 155 airports. easyJet holidays was launched in 2019 in order to offer holiday packages which encourage the 84% of customers travelling on leisure to spend more with us, rather than book accommodation elsewhere. They also happen to be one of our most recent wins across EMEA, plus they have recently introduced a Holidays package offering which is super exciting and profitable. We work with easyJet across 7 EMEA markets with local teams on the ground in each country, core markets are the UK, France and Italy. Key Responsibilities Lead on planning RTBs, ensuring that they are best in class. Leads on day-to-day account workflow, governance, and WoW with support from Client Director. Be comfortable presenting work and ideas to both clients, external agency partners, and internally. Own key relationships with brand leads, agency partners, media owners Work with the Client Director & Client Lead to explore opportunities to drive revenue growth and innovation. Oversees implementation and delivery of media activation. Manages workflow through activation teams. Oversees campaign reporting, ensuring insight is clear and actionable. Oversees campaign evaluation (PCAs) with support of Planning Manager / Planning Exec. Oversight of financial aspects of account (billings, reconciliations, accruals, finance queries). To foresee and pro-actively resolve planning issues with the team leadership. Leads key

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