Creative Strategist (DTC E-Commerce)

About this role

Creative Strategist (DTC E-Commerce) Location: Remote Working Hours: Monday to Friday, minimum 4 hours overlap with UK GMT Contract Type: Independent contractor You write ads that sell. You can watch a winning VSL and break down exactly why it works. You read ad comments sections for fun. You've written scripts that stopped thumbs, moved product, and hit CPA targets, and you can prove it. If that sounds like you, keep reading. About Purolabs Purolabs is an independent, family-run DTC supplements brand based in South London. We've served over 350,000 customers with clean, science-backed supplements. No fillers, no additives, no nonsense. Featured in Vogue, Women's Health, and Evening Standard, we're a profitable, fast-growing brand proving that natural wellness can be both effective and transparent. No shareholders to impress. No cutting corners. Just a genuine mission to help people feel better. The Role Creative strategy is our biggest growth lever. We're hiring a Creative Strategist to own the full creative system for our paid advertising, from research and ideation through to briefing, production, and performance analysis. You'll develop ad concepts, write scripts and copy, create briefs, and work with editors and creators to produce ads that convert at scale. This is a performance role. Data guides everything. You'll live inside our ad accounts, study what's working, and use those insights to develop the next round of winning creatives. Creative instinct matters, but the numbers have the final say. Beyond individual ad creation, you'll build and refine the system itself: creative roadmaps, testing cadence, playbooks, feedback loops, and production workflows. The goal is a repeatable engine, not a series of one-offs. Your primary focus is Meta (Facebook/Instagram). Experience with TikTok or YouTube advertising is a bonus. What You'll Do Research & Insight Mine customer reviews, surveys, forums, and ad comments to understand the language, pain points, and motivations of our audience Monitor competitor ads, offers, angles, and landing pages across the DTC landscape Turn research into clear hypotheses and test plans grounded in consumer psychology Creative Development Develop ad concepts, hooks, angles, and scripts for video ads, VSLs, and UGC content Write direct-response copy for static ads, carousels, and advertorials Create detailed creative briefs for designers, video editors, and UGC creators Own landing page strategy and messaging for paid campaigns, working with the team to build high-converting pages Build and maintain a library of proven hooks, frameworks, and winning ad structures Performance & Iteration Analyse ad account data to identify winning patterns, fatiguing creatives, and new opportunities Iterate on winning ads at scale, producing variations of hooks, body copy, CTAs, and visual treatments Run a tight feedback loop: learn from data, iterate on what works, kill what doesn't Present weekly creative performance reports with clear recommendations for what to test next Process & Production Maintain a strong creative cadence: roadmap, launch schedule, timelines, and quality control Manage creative production flow, approvals, and external vendors Build and refine playbooks, workflows, and processes to improve creative output over time Collaborate with our Performance Marketing Manager, designers, video editors, and UGC creators What We're Looking For Essential 3+ years of experience in direct-response creative strategy for DTC e-commerce (brand-side, agency, or freelance) Proven track record writing ad scripts, VSL scripts, and static ad copy that delivered measurable results Strong understanding of direct-response copywriting principles (AIDA, PAS, and similar frameworks) Deep knowledge of Meta Ads platform and experience working in high-volume creative testing environments Experience creating detailed creative briefs and managing creative production workflows Strong understanding of consumer psychology, buyer

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