Senior Demand Generation Manager

About this role

The Opportunity: Data privacy has become one of the most strategic challenges facing modern enterprises — sitting at the intersection of AI governance, data operations, and customer trust. As companies adopt AI at scale, they need new ways to automate privacy and manage risk without slowing innovation. DataGrail has launched the first agentic privacy platform, and we're entering a pivotal phase of growth as we scale toward the next stage of the business. As a Senior Demand Generation Manager, you'll own both halves of the pipeline engine: the campaigns that create demand, and the systems that capture, route, score, and measure it. You'll lead paid media across channels like Google, LinkedIn, and YouTube and drive the event calendar, including trade shows, webinars, and executive roundtables. You'll shape HubSpot as an architect, not just a user, and build the reporting that tells our leadership team whether any of it worked. This isn't a blank slate: paid channels are already live with an agency in place, the event calendar is established, and HubSpot and attribution already exist. You're inheriting a functioning engine, with plenty of authority to make it even stronger. It's a small team with a large surface area, so roughly two thirds of your time goes toward driving demand through campaign strategy, paid media, and events, and the other third goes toward building the systems that make that demand measurable and repeatable through HubSpot architecture, lifecycle programs, and attribution. In this role, one person connects both sides of the engine, creating a much tighter link between what we invest, what we learn, and what ultimately produces pipeline. You'll have real authority to change what isn't working from day one, and on a team this size, a fix you make on Tuesday can be live by Friday. By the end of the year, you'll be the person leadership trusts for a straight answer on whether campaigns and events are actually working. What You'll Do Translate GTM priorities, ICP definitions, and quarterly pipeline targets into integrated campaigns across paid, events, and email, then build and ship them yourself. Own paid media end to end, building, launching, and optimizing campaigns across Google Ads, LinkedIn Campaign Manager, and YouTube while partnering with our agency on execution. Drive the event calendar, including trade shows, webinars, and executive roundtables, sharpening targeting and follow-through while focusing investment on what delivers results. Carry a quarterly qualified-pipeline number and defend coverage, quality, and conversion with sales leadership, not just volume. Architect HubSpot as an owner, managing workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync. Build and defend the metrics that matter, including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution. Partner with Sales, Product Marketing, and RevOps internally, and agencies, venues, and sponsors externally, to run multiple concurrent campaigns and events without dropping a thread. What You'll Bring A track record of hands-on HubSpot ownership, having personally architected and administered an instance, including workflows, lifecycle, scoring, campaigns, and the Salesforce sync. Direct paid media execution, with hands-on experience building, optimizing, and pacing campaigns in Google Ads and LinkedIn Campaign Manager, not just briefing an agency. Salesforce fluency, with the ability to navigate objects, fields, and reports and reason about how marketing data lands in the CRM and why it breaks. B2B SaaS demand generation experience, ideally within a considered, multi-stakeholder sales cycle. Experience owning event strategy and execution, including trade shows, webinars, and executive-level programs like roundtables or dinners. Comfort owning a function end to end, balancing strategy with hands-on execution in an individual contributor role. Strong written and verbal communication

Skills and categories