Analytics Director

About this role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary and Impact The Booking.com account is seeking an Analytics leader for its Global Solutions Unit. This role is a critical leadership role responsible for driving data-driven decision-making within the Global Solutions team. This individual will be the subject matter expert on campaign analytics, ensuring the integrity and effectiveness of our data infrastructure, and leading the post-campaign analysis workstream. They will collaborate closely with planning, technology, and local market teams to translate data into actionable insights that optimize campaign performance and maximize ROI. This role requires a strategic thinker with strong technical skills, excellent communication abilities, and a passion for leveraging data to achieve business objectives. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Data Infrastructure & Management: Ensure the campaign data stack through Rubik is properly configured and maintained, specifically with regard to Project Rubik, to ensure seamless data flow and accessibility for local markets. Collaborate with the Tooling and Technology Director to identify, evaluate, and implement new tools and technologies that enhance our analytical capabilities and bring insights to life. Maintain and optimize existing dashboards to ensure they provide accurate, relevant, and timely information to stakeholders. Troubleshoot data discrepancies and implement solutions to ensure data accuracy and consistency. Develop and maintain documentation for data processes and procedures. Campaign Analysis & Reporting: Lead the post-campaign analysis workstream, developing comprehensive reports that provide insights into campaign performance, ROI, and areas for improvement. Utilize ROI insights from planning tools to inform campaign strategy and optimize budget allocation. Develop and implement standardized reporting templates and dashboards for local market teams. Identify trends and patterns in campaign data to provide proactive recommendations for future campaigns. Present find

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