Affiliate & Partnerships Manager

About this role

Reports to: Founder & CEO Direct reports: None Location: Canada (Remote) - Toronto area preferred About Odd Bunch Odd Bunch is on a mission to make groceries more affordable and accessible across Canada and beyond. We are a fast-growing, sustainable, subscription-based produce service, helping Canadians save thousands of dollars on their grocery bills, supporting local farmers, fighting food waste, donating to families facing food insecurity, and building a better planet in the process. About the Role Odd Bunch has built one of the strongest growth engines in its affiliate and ambassador program, now our most efficient acquisition channel. We're launching in the US and scaling the program aggressively across all three markets. We're looking for someone who has built this function rather than inherited one. You'll own the channel end to end: the revenue number, the economics underneath it, the creator roster that drives it, the content library it produces, and the offline activations that support it. This is a player-coach role. You'll set the strategy and then execute it alongside a small team in a lean environment. The person who does well here is comfortable working in a cohort retention report and at a sampling activation in the same week. What You'll Own Program strategy and targets: own affiliate revenue as a number you're accountable for, alongside CPA discipline (currently a $25 to $30 band), payback period, and LTV. You'll set the targets and flag early when they need to change. Unit economics: run the channel on contribution margin and LTV:CAC rather than last-click revenue. Understand cohort behaviour well enough to know which creators bring subscribers who retain and which bring subscribers who churn early, and shift spend accordingly. Global go-to-market: lead the program across all three markets, covering creator sourcing, platforms (Roster, Upfluence, AWIN), gifting and PR, and partnerships. Heavy strategic focus on TikTok and TikTok Shop to drive US market entry. Creator roster and lifecycle: build the progression from customer to ambassador to affiliate to top-tier creator. Own onboarding throughput, since time from first contact to first post largely determines how fast the channel can grow. Develop the mid-tail deliberately so revenue isn't concentrated in a handful of relationships. Creative pipeline: treat the content the program generates as a core asset. Build the whitelisting and creator-asset pipeline that feeds paid social, and measure yourself on blended CAC impact alongside the affiliate line. Product seeding and cross-sell: use creators to seed adjacent products, including our Pantry line, as a lower-friction entry point into the core subscription and as an AOV expander for existing subscribers. Build the loop where each product drives demand for the other rather than competing with it. In-real-life events and activations: own the offline side of the program, including sampling, farmers markets, food and wellness festivals, community events, pop-ups, and retail activations. Run creator trips and creator-house programming that produces content at volume. These serve brand, acquisition and content goals together, and you'll be measured across all three. Creator compensation: design and test compensation models, including commission, flat fee, guarantees and tiered leaderboards, that scale profitably. Own rate card discipline and negotiation across a large number of relationships. Attribution and incrementality: own the affiliate stack (Upfluence, AWIN, Roster, Triple Whale) and understand its limits. Run holdouts and geo tests where it matters, and tell leadership when a channel is less incremental than reported. Hands-on leadership: manage and work alongside the affiliate team, coaching through reporting and reliability gaps while carrying your own workload. On a team this size the strategist is also an operator. Leadership reporting: deliver a data-backed weekly and bi-weekly narrative with insight

Skills and categories