Media Buyer (Google Ads) - 20 to 40 Small US Accounts

About this role

What this is We run Google Ads for US small businesses. Most of them are independent auto repair shops, in places like Boise, Salt Lake, Wichita and Raleigh. The rest are a mix: a med spa, a pool service company, a forklift dealer, a financial advisor, an e-commerce brand, a home detailing company. We are hiring one person to run the media buying across all of it. About eighteen accounts today, heading toward forty. Read this part carefully, because it is what makes the job unusual: this is not one big account. It is twenty to forty small ones. A typical shop spends between $1,000 and $4,000 a month. The largest spends about $7,800. That changes the work completely. At these budgets you rarely have enough data to test your way to an answer. Forty clicks and no conversion is not evidence that a keyword is dead. Most of this job is making sound decisions on thin data, at volume, without fooling yourself. If your experience is one account spending six figures a month where you could run a clean experiment every fortnight, this will be an uncomfortable fit and we would rather you knew that now. You will not be an account manager We are hiring one of those separately. You are not running monthly review calls, chasing invoices, or managing expectations. You own performance. You do talk to shop owners for one thing: technical discovery. When a new shop comes on, you interview the owner about what they actually do and do not do, their service radius, their seasonality. That conversation produces the service definition our automation runs on, and it is the most valuable thirty minutes in the whole onboarding. Get it wrong and the account generates months of avoidable work. We will not hand that to someone who does not understand the media. The automation covers part of the book, not all of it On the auto repair side we built a control system that reviews search terms, applies negative keywords inside guardrails, moves bids and budgets within hard drift limits, logs every lever change with attribution, and flags drift before it reaches the numbers. On a normal week it proposes about two thousand changes and asks a human about thirty. The other accounts are run hands-on. No controllers, no auto-apply. Several of them are the more interesting problems in the business, and they are where most of your build work will be. We are telling you this up front because the automation is a genuine advantage and we would rather you not arrive expecting it to cover everything. So nobody here spends their day pulling search-term reports on the automated side. What is left there is the deciding. Is this negative keyword blocking a competitor or blocking real demand? Is this campaign underspending because the budget is low or because the query pool is exhausted? Did conversions actually stop, or did the tracking break? Those calls are the job, and getting them wrong is expensive in a way no guardrail catches. On the hands-on side, you are doing the work yourself. What you would own Performance across the whole book. Campaign structure, bidding strategy, budget allocation, negative keyword decisions, and knowing when to scale versus protect. The decisions the system escalates. Twice a week you work a board of flagged items and rule on them. Early on you stage those rulings for review. Once you have earned it, you rule and we read the log. Measurement. Conversion tracking, GA4 and GTM, call tracking, offline conversion imports. When the numbers look wrong you find out why before anyone changes a bid. Technical discovery and build for new shops as we grow toward forty. Later, a junior buyer. Once the book justifies it we add someone to take the mechanical side of onboarding and reporting. You would help hire and train them, and there is a step on the ladder for running that seat. What we pay A base plus a growth fee that rises as the book does. No bonus scheme, no discretionary pool, nothing to argue about at review time. You can work out your own pay on a

Skills and categories