Demand Generation Manager

About this role

Demand Generation Manager Location: Remote within approved US states Reports to: Director of Marketing About BombBomb BombBomb is on a mission to help relationship-driven sales teams create authentic connections with their customers. We are a video messaging platform designed to help individuals and teams stand out, show up, and close deals faster. We’ve built a strong foundation with thousands of customers across industries. Now, we are entering a critical phase: driving growth by becoming more data-driven, more intentional, and more effective in how we generate demand and communicate value to the market. Why this Role Exists We’re looking for a Demand Generation Manager to own the day-to-day execution, measurement, and continuous optimization of our digital campaigns and demand generation programs. This is a hands-on role: you’ll build landing pages, run multi-channel and account-based campaigns, manage email and nurture programs, and keep our HubSpot instance organized and running well — while coordinating across the broader team to keep programs moving. This is a role that owns the execution, measurement, and continuous optimization of BombBomb ’s demand generation engine — turning our ICP strategy and positioning into predictable qualified pipeline. You’ll execute across several core digital marketing functions, use AI tools to work faster and smarter, and grow into more scope over time. What You’ll Own Landing Pages & Campaign Assets Build and launch landing pages (using HubSpot’s page builder or similar tools) for campaigns, events, and content offers Ensure pages are on-brand, clean, and conversion-ready — no need for advanced design skills, just solid execution and attention to detail Demand Generation & Multi-Channel Campaigns Own Marketing's contribution to qualified pipeline, continuously measuring performance against monthly pipeline targets and adjusting campaigns, channels, spend, and messaging to close gaps Build and maintain clear funnel visibility from target account and lead engagement through qualified opportunity and pipeline, partnering with Sales and RevOps to identify and fix conversion breakdowns Design and run always-on and campaign-specific programs across paid social, paid search, webinars, events, and partnerships - aligned to ICP, segmentation, and pipeline targets, and continuously optimized based on performance Own the channel and campaign plan end-to-end: prioritize bets, schedule and launch programs across owned and paid channels, and iterate based on what drives qualified pipeline Run structured A/B tests and experiments on campaigns, landing pages, and messaging; document results and share learnings back with the marketing team Help identify funnel friction points (drop-off in forms, low converting steps) and test fixes Account-Based Marketing (ABM) Own account-based campaigns for priority target accounts — building from ICP and segmentation, and refining lists and plays based on engagement and pipeline results Build personalized landing pages, email sequences, and ad audiences for named target accounts and priority segments Coordinate with Sales on account-level engagement — flagging target-account activity and supporting account-specific asks (custom content, 1:1 outreach support, event invites) Maintain target account lists and engagement tracking inside HubSpot (or a dedicated ABM tool, if one is adopted) Report on account engagement and pipeline influence from ABM programs Email & Nurture Campaigns Build, schedule, and send email campaigns (newsletters, promotions, announcements) Design, launch, and optimize nurture sequences that move leads through the funnel, using segmentation and intent signals to improve conversion. Monitor performance (opens, clicks, conversions) and make basic optimizations HubSpot Program Management Own day-to-day management of our HubSpot instance: workflows, lists, forms, basic reporting Keep contact data and segmentation reasonably clean and organized Flag an

Skills and categories